Understanding SERP features

Understanding SERP features

What is a SERP feature? A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. Some great examples of SERP Features (courtesy of www.moz.com) are: Rich Snippets which add a visual layer to an existing...
Marketing Online: SEO Trends of 2018

Marketing Online: SEO Trends of 2018

Search Engine Optimization, or SEO, is still alive and very important in any market. It is essential for every business to gain that competitive edge. We hear individuals all the time claiming their web traffic isn’t a focus anymore, or their websites don’t generate...
SEO is about Content Marketing

SEO is about Content Marketing

I have mentioned in past posts that SEO has rapidly evolved. Over the years, successful SEO strategies have become a lot more robust but also increasingly complex. In addition, successful SEO and optimization strategies need to be completely customized according to...