I have mentioned in past posts that SEO has rapidly evolved. Over the years, successful SEO strategies have become a lot more robust but also increasingly complex. In addition, successful SEO and optimization strategies need to be completely customized according to specific clients and needs.
Over the years, search engine optimization, or SEO has become a very popular term, and important to successful, competitive business. But there is another term and strategy that has become very popular. That term is content marketing.
But what is the difference between SEO and content marketing? SEO is a series of tactics meant to increase a site’s rankings in search engines. This includes all of the individual pages within that site. Search engines rank pages based on two categories or factors: relevance and authority. Increasing relevance usually means customizing content to appeal to a certain segment of searchers, while increasing authority means making your site more trustworthy by creating better content and earning links. Content marketing is similar, but there is one big difference: content marketing tends to focus on appealing to users directly, which, in turn, appeals to SEO. SEO, on the other hand, tends to focus on attracting users by appealing to the search engines themselves and climbing the ranks that way.
As you see, SEO and content marketing do have some differences, and therefore aren’t completely and seamlessly integrated as one.
As I have shown in previous discussions, the SEO of 2018 and the future is heavily focused on catering to the searcher. Searchers are becoming much more ‘savvy’ with what they look for on search engines, and how they look for it. Search engines are now learning how to return much more specific results that match search requests more accurately.
If that sounds a lot like content marketing to you, you would not be mistaken. So although they are not the same, SEO has evolved to be much more focused around content marketing.
So what does this mean for you and your business?
It isn’t enough just to have a website anymore. Your website must have life. Leaving your website the way it is, means certain death! Not only are you killing your name, your brand, but and your business you have wasted money!
There are a few tips to remember: quantity and quality. Your website should be a never-ending bank of information, you should be increasing content regularly. Quality means this content needs to be rich, relevant, and cater to your audience, and your search audience so that it matches their requests.
How often should you add new content to your site? This is where experts differ. Some say once a week is often enough. Others say twice a day, at least. It depends on the nature of the site and other things, of course; a website’s commercial blog should be updated once – or even twice – per day. Static content, however, can be added once or twice a week.
So in conclusion, your website is alive, and content is king. Contact us today for a consultation, and we can develop your content for you.